That post is interesting in that it mirrors the discussion we were having on this list just a few weeks back. Specifically, that the UK appears to be the most active in exploring open data business models, although that could just be sample bias on Deloitte's part. And, that no single business model appears to be a home run at this point, a point that James McKinney was arguing.
Good to know that this group is on the same page as O'Reilly.