FW: [NetBehaviour] new newsletter

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FW: [NetBehaviour] new newsletter

michael gurstein
bytetime

 

 

From: [hidden email] [mailto:[hidden email]] On Behalf Of Tracey
Sent: Sunday, June 02, 2013 7:37 AM
To: Tracey
Subject: [NetBehaviour] new newsletter

 

bytetime

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Marketing and media professionals share their insights on latest trends and innovations in book promotion from Tuesday's Publishing Perspectives Reaching Readers conference. During the first half of Publishing Perspectives’ “Reaching Readers Conference” on Tuesday, panelists posed challenging questions against the backdrop of even more challenging statistics: Last year, $170 billion was spent on direct marketing and only a fraction of that reached potential readers; and only 7% of “word of mouth” marketing, arguably the most effective means of message spreading, happens online. What are marketers supposed to do? Different morning panelists struggled to differentiate between the efficacy of traditional marketing campaign environments and their counterpoint, the crowded digital landscapes that are soaking up their precious resources....

 






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bytetime · 33 Pickworth St, Holt, Australian Capital Territory, Australia · Holt, ACT 2615

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Re: [NetBehaviour] new newsletter

James McKinney-2
<base href="x-msg://1773/">Any particular article you would like to bring to the list's attention, Michael?


On 2013-06-02, at 1:17 PM, michael gurstein wrote:

 
 
From: [hidden email] [mailto:[hidden email]] On Behalf Of Tracey
Sent: Sunday, June 02, 2013 7:37 AM
To: Tracey
Subject: [NetBehaviour] new newsletter
 
bytetime

 

 

 

 

 

 

Marketing and media professionals share their insights on latest trends and innovations in book promotion from Tuesday's Publishing Perspectives Reaching Readers conference. During the first half of Publishing Perspectives’ “Reaching Readers Conference” on Tuesday, panelists posed challenging questions against the backdrop of even more challenging statistics: Last year, $170 billion was spent on direct marketing and only a fraction of that reached potential readers; and only 7% of “word of mouth” marketing, arguably the most effective means of message spreading, happens online. What are marketers supposed to do? Different morning panelists struggled to differentiate between the efficacy of traditional marketing campaign environments and their counterpoint, the crowded digital landscapes that are soaking up their precious resources....

 






Sent to [hidden email]  why did I get this? 
unsubscribe from this list | update subscription preferences 
bytetime · 33 Pickworth St, Holt, Australian Capital Territory, Australia · Holt, ACT 2615
Email Marketing Powered by MailChimp
 
<Untitled attachment 00612.txt>_______________________________________________
CivicAccess-discuss mailing list
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Re: [NetBehaviour] new newsletter

michael gurstein
<base href="x-msg://1773/">

James,

 

Well the one mapping tweets has gotten a lot of play… but I thought there might be interest overall…

 

M

 

From: [hidden email] [mailto:[hidden email]] On Behalf Of James McKinney
Sent: Sunday, June 02, 2013 11:54 PM
To: civicaccess discuss
Subject: Re: [CivicAccess-discuss] [NetBehaviour] new newsletter

 

Any particular article you would like to bring to the list's attention, Michael?

 

 

On 2013-06-02, at 1:17 PM, michael gurstein wrote:



 

 

From: [hidden email] [[hidden email]] On Behalf Of Tracey
Sent: Sunday, June 02, 2013 7:37 AM
To: Tracey
Subject: [NetBehaviour] new newsletter

 

bytetime

Powered by Scoop.it

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing and media professionals share their insights on latest trends and innovations in book promotion from Tuesday's Publishing Perspectives Reaching Readers conference. During the first half of Publishing Perspectives’ “Reaching Readers Conference” on Tuesday, panelists posed challenging questions against the backdrop of even more challenging statistics: Last year, $170 billion was spent on direct marketing and only a fraction of that reached potential readers; and only 7% of “word of mouth” marketing, arguably the most effective means of message spreading, happens online. What are marketers supposed to do? Different morning panelists struggled to differentiate between the efficacy of traditional marketing campaign environments and their counterpoint, the crowded digital landscapes that are soaking up their precious resources....

 







Sent to [hidden email]  why did I get this? 
unsubscribe from this list | update subscription preferences 
bytetime · 33 Pickworth St, Holt, Australian Capital Territory, Australia · Holt, ACT 2615

Email Marketing Powered by MailChimp
 

<Untitled attachment 00612.txt>_______________________________________________
CivicAccess-discuss mailing list
[hidden email]
http://lists.pwd.ca/mailman/listinfo/civicaccess-discuss

 


_______________________________________________
CivicAccess-discuss mailing list
[hidden email]
http://lists.pwd.ca/mailman/listinfo/civicaccess-discuss