"The Start-Up That Will Keep Health-Insurance Companies Honest"
"Earlier this year, Grace Gee and Eugene Wang, two math undergraduates at Harvard, sorted though data recently released from health-insurance marketplaces opened under the Affordable Care Act. In the 34 states they examined, they distilled a disturbing trend: Between 2014 and 2015, the largest insurance company in every state increased premiums by more than 75 percent compared to smaller insurers....
...Their company, HoneyInsured, launched last week. In its current form, it’s a website that ties into the Healthcare.gov back-end API, meaning that consumers can order insurance from it like they would the government’s more famous site. There are more than 52 of these “web brokers,” as the government calls them, independent sites and companies that mirror Healthcare.gov functions....
...But HoneyInsured has other features that might make it more appealing to a comparison shopper. On its page of suggested plans, it tells you how much you would additionally pay out of pocket under a plan for certain ailments, like a broken limb, depression, and cancer. It also sorts plans by different kinds of medical costs: If most of your medical costs are via drugs, HoneyInsured finds a plan with a less expensive drug co-pay."
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